Here are 5 things that you want to consider when you select an autoresponder:
1. How much does it cost, in the long run?
Most companies will allow you to try the system for free for a period of time. However, some providers will charge a low fee, until you get a certain number of subscribers. How many people do you want on your mailing list? The answer is “as many as possible”. Accordingly, you might want to plan on having 100,000+ people on your list. What will the fee be, then? You might want to factor this into your plan, because the difference may be hundreds of dollars!
By the time that your list becomes profitable, you will have invested considerable time, money and effort. Therefore, you will probably “suck it up” and pay the additional fees. Here is what Matthew Graves, the owner/creator of Email Marketing Masters (and multiple other safelists) says about this:
“If you are keeping your list clean … then you can have a small, super-responsive list that should generate a minimum of $1 per month per list member. Most generate much more“
That may well be. But I’ve been in business for a while. I have still not developed the skills to generate “$1.00 per lead, per month”. Accordingly, my viewpoint is that, unless you have some particular reason to do otherwise, you keep your expenses low… period
2. How easy to use is the system?
In my first experience with an Autoresponder, I spent five or six hours watching training videos. At the end of that, I asked myself, “Where is the autoresponder, and how do I use it?” I did not want to be an Information Technology technician or web developer. We just want to write – to tell our story – and start contacting people. You want to get started building and managing your business, right?
It seems that this company was deliberately making their program obscure and difficult to use. That way you would be compelled to pay them to help you set up your system.
Needless to say, I scratched that company, and went with one that provided appropriate support!
3. Can it pay for itself?
It is inevitable that you will share your experience with other people, and you should be justly compensated for that. This can be a significant income stream. It should not be difficult to create the situation where your referral commissions exceed the cost of your autoresponder.
Your provider should have an affiliate program to easily enable you to earn commissions.
4. How well does it work?
Will my email actually get delivered?
It does no good to send out mail, if it doesn’t actually show up in your prospect’s email in box. Additionally, you don’t want it to automatically go to their spam folder. Basically, this is not a problem, but you want to factor this into your choice of providers.
You can read more about deliverability here.
5. What support comes with the system?
In order to develop your Email Marketing System, you require more than just the autoresponder itself. Also, you will need Landing Pages, graphics and a tracker, for example. It makes no sense for you to have to go outside the system to procure something. So, when you evaluate a provider, think about everything that you need for the complete system.
Which Is The Best Autoresponder?
You probably already know some of the biggest autoresponders companies.
Aweber – Mailchimp – Constant Contact – GetResponse – and more
These are all great companies. But, one thing they have in common, is that they are used by large corporations. If you have an Information Technology staff, and are very tech savvy, maybe these are the best options for you. Maybe you need advanced, complex and highly detailed marketing methods. Perhaps these are the companies that meet your needs. Possibly, you don’t mind spending a lot of time working on your autoresponder, instead of marketing your product. So these might be your best options.
But, in my experience, some of these services are overpriced. They are bloated with features that you may not care about. They are not user-friendly.
This is only my personal experience and perception, but, as a small, independent marketer, you might agree. The “best” autoresponder is the one that you like – the one that works for you – so think for yourself!
Autoresponders are all similar in many respects, and they all basically do the same thing. But, here are four companies that you may not know about. You may wish to select one of them.
Trafficwave is, in my opinion, a great option for any business, but in particular for independent marketers. Here are some of the ways you benefit by going with Trafficwave:
- The system is relatively straight forward and easy to use. For example, here is a series of videos that show you how to set up your autoresponder. ANY autoresponder that you use is going to require an investment of time and effort to figure out. But this is some of the best support you’re going to get.
- The Trafficwave affiliate commission system is one of the best in the industry. You only need to refer two or three people, and your autoresponder is paying for itself!
- The price remains the same, no matter how many autoresponders, and subscribers you have.
- Regardless of which AR you use, I highly recommend that you check out the Trafficwave blog. Almost everything in marketing boils down to email. By the time you go through the articles and videos, you will know more about Email Marketing than most.
Do you already have a product, service or program that you want to market? If you want to use email marketing, without a lot of distractions, then this is a great choice.
Worldprofit offers a full-featured autoresponder that is designed to be as simple as possible, and it’s free for Worldprofit members. While membership is NOT free, you receive value that is easily worth five times the fee.
What Marketing Tools Come With Worldprofit?
You can design your own Landing Pages, Graphics (for banners and Social Media). You will learn how to create and manage your own mailing list.
Two programs that empower you to sell whatever you want are the Marketplace Builder and the Super Funnel Builder programs:
These are just two examples of the many benefits of Worldprofit membership.
One advantage of Worldprofit, that is not obvious, is that you can start building your own list NOW. Learning the ropes of Email Marketing takes some time. Worldprofit has numerous products, programs and services that you can sell to earn commissions. THEY will send marketing messages to your list. But, here’s the thing; you OWN your list. It’s your list, and when you are ready, you can sell your own programs to the list.
What Is Your First Objective In Marketing?
Worldprofit is not free. But, you and I know that NOTHING is really free. Here is how I suggest that you approach this program. I know that everyone wants to go, immediately, to a full time income. But the first realistic objective is simply to “break even”.
Why do I say that? Here’s why. Keep in mind that once your profits exceed what you pay for membership, Worldprofit is essentially FREE! That won’t happen overnight. It will take work, time and effort to make that happen. But it will be worth it, since then Worldprofit will, in effect, be paying you to use their services to make even more money.
If you can work it into your budget, I highly recommend this marketing platform. Your investment will return to you many times over.
You can join for free, to check out all the advantages. There are so many benefits that it’s overwhelming and takes a while to comprehend.
Worldprofit is my top recommendation and is the #1 choice for serious, committed, long term marketers. This is the flagship for Independent Online Marketers.
Here is the amazing part. It’s free! If you build up a mailing list, and for whatever reason, drop out of the program, you retain your mailing list. If you’re on a tight budget, or really struggling to get started on a shoestring, it’s hard to beat this deal.
Do not interpret this to mean Leadsleap is low quality in any way. This is a top notch operation. Like every other company, Leadsleap offers its own brand of advantages, and it’s a great option.
Support is excellent, and the Leadsleap blog is, in itself, an excellent education in Online Marketing.
Leadsleap does have a “paid” component, offers significant list-building advertising, and pays commissions when you refer others.
One distinct advantage of Leadsleap is its “Follower System“. Even if someone doesn’t actually enroll in your mailing list, if you refer someone to Leadsleap, you can still contact them. Also, people are automatically added to your followers, which can help you build your list much faster than would be possible otherwise.
This is an excellent option, and can enable you to build a list of tens of thousands, faster than what might otherwise be possible.
BuildABizOnline is an all-in-one collection of every marketing tool you need, with an affordable investment. It has a profitable commission system, meaning that with even marginal effort to promote, BuildABizOnline will actually be (essentially) paying you (to make money by using their marketing tools!).
BuildABizOnline has very good Landing Pages and graphics capability.
In particular, this is a great way to create a high quality WordPress blog. If you don’t know, it’s a lot of work, study and trial-and-error hassle to set up a blog. If you want to skip a lot of that, and just concentrate on your business, instead of being an Information Technology technician, this is a powerful selling feature.
By the way, the WordPress theme that BuildABizOnline uses would cost you several hundred dollars to use by yourself. There are thousands of “free” themes, but what I recommend is a simple theme that actually does what you want – which is to clearly communicate with your readers. The combination of a well managed and designed blog with an autoresponder can be a real money-maker for you!
BuildABizOnline empowers you to, relatively quickly, set up a complete marketing system. You can get down to business and focus on marketing instead of trying to figure out computer stuff.
Frequently Asked Questions
No. Price is not the only consideration. You want to think about the whole process of email marketing. I use the term “autoresponder”, but we are really talking about a complete, comprehensive system for Email Marketing. This means that you need to create Landing Pages, graphics (like banners, graphs and illustrations). It also involves offering free, valuable incentives to get people on your list and learning to create your own effective advertising.
You want to ensure that you have all the elements you need, in one place, easy to use and understand. And you don’t want to pay through the nose for stuff you don’t care about. Also, the best value is to refer enough people that your autoresponder pays for itself!
Perhaps the best way to answer this question is to see for yourself how to do it. Here is an example from Trafficwave:
Autoresponder Video Training
Probably the best method to get started with setting up your message sequence is to just “wing it”. Don’t worry about being fancy or perfect. Play around with the system, experiment, and then opt in to your own list, to see how it works.
Here’s the deal. You make money for yourself. Autoresponders are just a tool. But, consider this. If you do not use an autoresponder, the odds are about 95% that you are losing money. Every profitable online marketer is using modern email marketing. That means use your advertising to send people to Landing Pages and offer free, valuable benefits to get them on your list. The money comes from “working your list” and managing communications with your customer base.
Until you have at least 1000 people on your mailing list, you don’t know is your business is going to work, or not!
Once you have a working system (this is the hard part), then you concentrate on working the system while continuing to build your list. Double your list, to double your income.
If your Autoresponder provider has a practical, usable affiliate system (like the programs I am recommending) then your autoresponder will, rather than being a business expense, become an additional significant income stream!
Short Answer: You use an HTML tracker. An HTML Tracker will indicate how many responses you get to a mailing or advertisement and where the click came from. Your autoresponder vendor should have a reporting system that tells you when each message in a sequence has been Sent, Opened and/or has Click Activity.
You don’t want to be in this situation. It’s a big time-wasting, expensive hassle, and the recommended programs have the tools you need, in one location, and at no additional cost.
The bottom line is that it is not so important WHICH autoresponder you use. What will produce the best results is HOW you use the autoresponder you have.
Your objective is to show your customers how they can get what they want, and solve their problems. Which autoresponder vender seems to make it easiest for you to do that, with the least hassle and expense?
Take a look at the recommended options, and see which one seems to resonate with you. They’re all pretty good. Your success will be determined by your commitment to learning and applying the best practices of Email Marketing.